Conferences

Experienced

We have worked with a few commercial conference companies to understand that each conference has a unique proposition and target market. We also understand that this means there may be subtle differences between the primary and secondary market profiles you need to target.

Our Commitment

At a minimum, our commitment is to ensure you are supplied with accurate and an adequate number of contacts, and companies for each primary and secondary market profiles at your event. We guarantee the quality of the contacts and companies researched because we not only have an internal audit team who check each person’s work on a daily basis but we have been specialising in the event management and commercial conference industry for several years.

Our Approach

Before we start any project, we research the event topic and analyse market dynamics to understand who the target profiles are and why they will be interested in attending.

For commercial conference companies, target markets are typically classified into primary and secondary markets (buy and sell side profiles) across horizontal or vertical industries or topics. Because each event topic and markets are unique, our staff research topics before they are scheduled to start on a project to ensure they don’t loose time climbing the conference topic ‘learning curve’ or research incorrect profiles.

We have worked with a few commercial conference companies to understand that each conference has a unique proposition and target market. We also understand that this means there may be subtle differences between the primary and secondary market profiles you need to target.

Horizontal and Vertical Events/Markets

Horizontal events target a narrow selection of job titles across multiple industries.

Vertical market events target senior executives within companies in specific industries or topic areas. We believe that the key in identifying the correct account is to understand the conference topic, why it is being held now and why delegates need to pay a premium to send delegates to the event. We apply a two-­level qualification process to ensure the target market is adequately researched:

  • Qualify the company in relation to the event topic
  • Identify senior executives with the target job titles for the topic

Each event topic is unique which is why a bespoke research service is required for each event.

 

Example of a horizontal market:

A HR Director Summit targets a broad range of Managers with the Human Resources department and across all industries.

Primary & Secondary market

Before starting a research project, we analyse each conference the topic, the delegate profiles and sponsorship profiles to ensure we understand the nuances in each profile and the types of companies that could be targeted.
We distinguish Primary and Secondary markets by the commercial relationships between companies, as they relate the the conference topic or concept…similar to buy and sell­side dynamics in a market…but specific to each conference topic.

Primary Markets are ‘end­-users’ or ‘buyers’.

We understand that organisers need to attract a large number of primary market delegates in order to attract sponsors. We work hand­in­hand with you to ensure that this is achieved quickly so that you’re not in a chicken and egg situation trying to close sponsors without adequate delegate numbers.

Secondary Markets

Profiles consist of solution providers, consultants or vendors…any company that sells services or products to the primary market and has a commercial interest to network with the primary market delegates. We understand that you’re offering them a solution to raise their profile, demonstrate thought leadership, align their senior management team with the event and increase their brand awareness.

Free trial of 200 contacts

Special offer for all commercial conference companies. We understand that using a new list research partner includes opportunity costs and risks, and that you may already have an resonably satisfactory existing data acquisition strategy in place.

We are confident in our services and want the opportunity to show you what we’re like to work with so will give you 200 contacts for free. All you need to do is tell us who you want us to target and leave the rest to us. If you’re not ssatisfied with the quality of the list, simply tell us why and walk away…this is an obligation free offer.